After the generation of “baby boomers” came the Generation Y - population born between 80s and early 2000’s. These, so-called millennials are the generation of technology, fast life and thousands of possibilities that ensures they have different lifestyle than their parents did. They have different priorities, aspirations and points of view. The ideal picture isn’t framed by finishing school, getting a job, getting married and having a kid or two; it has become much bigger.
Millennials don’t live for tomorrow, they are focused on their satisfaction at the very moment. Therefore, feeling and looking good are very important elements of their daily lives. That’s the main reason why members of this era are so focused on their beauty routine.
Like in many other cases, beauty habits of millennial women differ from those who are older. As they usually earn the average income, they tend to be very frugal, but when it comes to beauty products, all rules are broken. It seems like no price is too high to ensure a good look that inspires self-confidence.
If you think about it, it’s not strange at all: with so many social media outlets rooted in our lives, you almost feel like a movie star stalked by paparazzi and it’s pretty hard not to be highly aware of your appearance all the time.
It’s expected that the Generation Y will surpass the Boomer generation in their spending. Based on results of the Lab 42’s online research, millennials seem like good, informed and studious customers, who know exactly what they want. Before hitting a store, these women will research the desired product online, compare it to the others, read reviews and check for sales.
More than a half of them will stay loyal to their favorite premium brands, despite its high prices and won’t hesitate to buy different products depending of the season.
For the millennial generation, besides a healthy lifestyle, environmental care is one of the top priorities. These people are conscious and highly educated about the different aspects of their well-being, so it’s not unusual that they prefer natural and organic beauty products.
Although it may be effective for improving appearance, conventional makeup contains many harmful chemicals which can often cause irritation or allergic reactions. For example, most classic eyeshadows contain heavy-metals that end up absorbed in our body. Ladies of the new millennium choose quality organic eye makeup instead, made from natural, non-harmful and nourishing ingredients, it also provides good coverage. Not only is organic makeup healthier, it also offers sun protection which prevents aging freckles.
Trying to look their best, millennials don’t hesitate to use benefits of anti-aging products much earlier than other generations. This characteristic is also crucial in their choice of skincare and beauty products, but that doesn’t mean that they’re ashamed of getting old.
Beside cosmetic products, they keep the young look by nurturing their inner youth spirit. This kind of philosophy makes them self-confident and bold and, at the same time, it’s an endless source of inspiration for expressing their individuality.
Even though it may seem that they have strict policy about beauty product they use, millennials aren’t limited, they’re very open-minded. They’re willing to try new products, especially if they contain some new, unusual ingredients, as long as they fulfill their preferred characteristics. They don’t even make a distinction between women’s and men’s line of cosmetic products.
These are just some of the millennials’ consumer habits. If you’re one of them, considering your age, this habits will create a pattern which will probably last through your lifetime. So think about which ones you want to keep and which one you’d like to change or adopt. The most important thing is to feel perfectly comfortable with decisions and choices you make.
Sophia Smith is Australian based fashion and beauty blogger. She enjoys spotting emerging trends and has a great passion for organic skincare and living well. Sophia writes mostly in beauty and fashion related topics, mainly through blogs and articles. She is regular contributor at High Style Life.